IT has many fantastic benefits and one of them is to get your message out to a wide range of people very quickly and there are many ways of doing this from twitter to electronic brochures and everything else in between.

I am a big fan of using IT for communication but how many times have you got the point in an email exchange when you think, “hang on this would be easier if we did this on the phone!”

We often like to think that people don’t want to take phone calls so we will send a message electronically and then maybe they will phone us! Wrong, they will email back and you end up in a time wasting exchange of electronic communication.

Ask yourself “Is this better commutated by phone?”

Resolve to make more calls and send fewer emails for a week, I think you will be so amazed by the results you will never go back…